Our Values


We are fanatical about helping others
We strive to use data to make the world a better place
Security in our non-compromising obligation
Quality of life for our community is our priority
Curiosity and sharing are the essence of Smaze


Our History

Smaze was founded in 2016 in response to a highly frustrating process when switching bank accounts. Rafa experienced the difficulty and time necessary to change all the payments of his subscriptions when changing bank accounts. He realized that there were no simple technology that would make the process simple and help manage all his subscriptions from one place, as well as discover alternatives that might be more interesting than what he was already using. The three partners decided to create Smaze in Barcelona a few months later.

The Founders

Daniel Stone – COO

Digital marketing consultant with more than 10 years experience. Has a big passion for football and also works as a Coach.

Joaquín Cabezas – CTO

Passionate for technology and security, Joaquín is also an expert on IoT development projects and Blockchain. He made his first video game at the age of 10.

Rafa Romero – CEO

Enterpreneur with more than 10 years experience in the digital world, passionate for music and cooking. He developed projects such as The Rocket Agency and The Bark Company, among others.